February 8, 2025 | Manila
In a featured article published by the Daily Tribune, industry experts and digital leaders were called upon to lead the charge in accelerating the Philippines’ journey toward full digital transformation. The piece underscored the growing responsibility of digital professionals not only to adapt to new technologies but to become active enablers of innovation across industries. The spotlight was placed on how digitalization must go beyond buzzwords and be rooted in strategic execution and inclusive growth.

A key portion of the Daily Tribune article focused on Miko David, President of the Digital Marketing Association of the Philippines (DMAP), who emphasized the critical role of data in building meaningful and measurable digital strategies. He shared that organizations must harness real-time insights, not just to reach audiences, but to understand and anticipate them. “Data isn’t just about reporting performance—it should shape how you think, create, and connect,” David was quoted as saying.

The article also touched on the importance of equipping MSMEs with the right digital tools, a theme echoed by several digital advocates during the forum. As highlighted in the Daily Tribune, the event served as a wake-up call for digital professionals to not only lead campaigns but also to act as stewards of a more digitized and future-ready Philippines.