March 31, 2025 | Manila

In a feature with The Business Manual, Miko David, President of the Digital Marketing Association of the Philippines (DMAP) and President of David & Golyat, shared six practical and data-backed strategies to help small and medium enterprises (SMEs) outsmart and outperform large brands. Drawing from years of experience in digital consulting, David emphasized the importance of curiosity and data literacy in driving better business decisions. He explained how data analysis can reveal unexpected audience behaviors—such as impulse buying patterns—and reshape marketing strategies accordingly.

David highlighted that agility is a key advantage for SMEs, allowing them to exploit market gaps faster than larger, more rigid competitors. He urged businesses to stay current with digital trends through free platforms like Google Skillshop, TikTok Creative Center, and Meta Foresight. Integrating artificial intelligence into daily operations, he said, enables even small teams to generate content, analyze sales data, and automate tasks more efficiently. David also encouraged a hybrid approach, combining digital ads with physical experiences to deepen customer engagement.

With over a million Filipinos now using AI tools like ChatGPT and Gemini, he noted that the local digital landscape is primed for innovation. His parting advice to young marketers: “Learn the far extent of what’s possible,” and leverage the wealth of free resources and mentorship available today.