Audience Gap Analysis – Audiences driven by ads are mostly unique to each channel, providing incremental reach of audience
NOTE: ENDORSER 1 AND ENDORSER 4 SHOWING THE SAME PEAK AND DIP SHOWS THE VIEWING PATTERN OF THE TARGET AUDIENCE.
HOWEVER, COMPARING BOTH VIDEOS, ENDORSER 1 IS MORE CONVERTING FROM IMPRESSIONS SERVED.
VIEW RATE TREND: Endorser’s VR was consistenly above benchmark
NOTE: VIEW RATE FOR TIME OF DAY DATA IS BASED ON 3-SEC VIEW SINCE DATA FOR 10-SEC VIEW WEREN’T AVAILABLE ON
FACEBOOK’S DASHBOARD YET.
TV SYNC (TIME OF DAY): 5-7am were the busiest hours on TV for both the competitors and car brands