The advertising technology utilized by Suzuki’s competitors indicate that the battleground is beyond just Facebook and GDN Implementations. There is a wide array of other online implementations at play.
For Facebook Ads, most of the brands show their cars’ features and the lifestyle aspect of the cars.
For Display Ads, the brands show financial options, promos, car features, and the lifestyle benefit
We can reverse engineer campaign implementations by brand
We can provide the online consumption habits and all the relevant actions that Filipinos do. Our data is updated as of Q2 2019 for the Philippines (including other markets around the world).
We also conduct Market Demand Reports – February remains to be a peak period for Flowers in general, but Q3 and Q4 have been growing. From a 3-year horizon, as more Filipinos go online, the higher the total demand has become.
Here’s a look at Influencers. Not all top-tier influencers generated the expected CTRs. We likewise audited the length of time each of the readers spent on the articles they shared on their respective social media pages.
Let’s talk about the Motoring Community. One of our core services is identifying all the relevant stakeholders in a specific ecosystem. We are likewise able to identify overlaps of their customer bases, and are able to identify more efficient partners who can target our audiences
We audit companies in relation to their ability to dominate the online space: If the brand is situated on the right portion of the graph, they leverage on a number of sophisticated advertising platforms. If they are situated above the horizontal line, they are able to generate massive reach, engagement, and potential conversion